The Alpine Rally is proud to announce leading Australian automotive brand Pedders Suspension & Brakes as the Naming Rights Partner for the 2027 event, marking the beginning of an exciting partnership between two iconic names in Australian
motoring and motorsport.
One of Australia’s most respected rally events, the Alpine Rally has built a reputation for endurance and challenge since its inception, while Pedders has been a trusted name in Australian suspension and braking solutions for more than 75 years, with a longstanding commitment to motorsport at every level.
Alpine Rally Clerk of Course, Craig Jarvie, welcomed the partnership.
“To have an iconic Australian-owned company with such a rich motorsport heritage involved in an equally iconic Australian rally makes perfect sense. The alignment between our two organisations is remarkable, and we’re thrilled to welcome Pedders as the Naming Rights Partner for 2027.”
Pedders Chief Product Officer and Head of Motorsport, Rob Davis, said the decision to support the event was an easy one.
“Partnering with the Alpine Rally was a genuine no-brainer for us. Pedders has a long and proud history in Australian motorsport, from our involvement in Supercars and the Australian Rally Championship through to the many passionate motorsport enthusiasts throughout our store network and support office.”
“The Alpine Rally represents everything we love about grassroots motorsport: passion, endurance, engineering and community. We’re excited about the opportunities this partnership creates, and we’re already discussing some exciting
activations around the event. In fact, don’t be surprised if you see a few Pedders names appearing on the entry list as well.”
The 2027 Pedders Alpine Rally will commence on 2 December 2027, with competitors tackling approximately 550 kilometres of competitive rallying across three days on some of Australia’s most challenging and picturesque roads.
The partnership signals a shared commitment to supporting Australian motorsport and delivering an even bigger and better experience for competitors, officials, volunteers and spectators.
Further event and activation details will be announced in the lead-up to the rally.
